Privacy Policy | asmi
asmi
Privacy Policy
Effective: April 2026
Humint Labs, Inc. (incorporated in Delaware)
710 Lakeway Drive, Suite 200, Sunnyvale, CA 94085
Asmi works by remembering - your preferences, your tasks, the context that makes every interaction more useful than the last. This page explains exactly what we save, why we save it, who can see it, and what you can do about it. No fine print.
01 - What We Save
What we save
When you have a conversation with Asmi - whether over a phone call or through WhatsApp or iMessage - we save a record of that conversation. This includes:
- Audio recordings of your calls with Asmi
- Transcripts of what was said
- Tasks and preferences you share with Asmi across conversations
- Context Asmi builds over time - recurring preferences, names, habits, and patterns that help Asmi serve you better
We do not save conversations you have on your phone that don't involve Asmi. We have no access to your general call log, messages, contacts, or any other data on your device unless you explicitly share it with Asmi during a conversation.
02 - Why We Save It
Why we save it
"Asmi saves your conversations to build your memory over time, so nothing slips through the cracks."
Memory is the product. Asmi is only useful because it remembers what you told it last Tuesday, knows your preferences without being asked, and can follow up on things you mentioned weeks ago. None of that is possible without saving your conversations.
We save your conversations for one purpose: to make Asmi more useful to you. We do not sell your data. We do not use it to target you with advertising. We do not share it with third parties for their commercial benefit.
03 - Your Calls With Asmi
Your calls with Asmi
Asmi calls you - typically once each morning - to check in, take tasks, and brief you on anything outstanding. These calls are recorded and transcribed so Asmi can act on what you discussed and remember it for future conversations.
You consented to this recording when you set up Asmi. You can withdraw this consent at any time by contacting us at the address below. Withdrawing consent means Asmi can no longer function as intended, as memory is core to how the product works.
Calls are conducted using AI-generated voice technology. Asmi is not a human - it is an AI assistant. Humint Labs, Inc. complies with all applicable regulations governing AI-generated voice calls, including the US Telephone Consumer Protection Act (TCPA) and California's Invasion of Privacy Act (CIPA).
04 - Calls Made On Your Behalf
Calls made on your behalf
When you ask Asmi to call someone on your behalf - a plumber, a restaurant, a service provider - Asmi places that call using AI-generated voice and records it so it can brief you accurately afterward.
"Hi, this is Asmi, an AI assistant calling on behalf of [your name]. I am keeping a record of this call so I can brief them afterward. They're looking to [task] - is now a good time?"
This disclosure ensures the person being called knows they are speaking with an AI, knows the call is being recorded, and knows who sent the call. If the recipient objects to being recorded, Asmi will either stop recording and proceed or end the call and notify you.
Asmi only places calls to third parties when explicitly instructed to do so by you for a specific task. We do not place calls to your contacts without your instruction.
Following each call made on your behalf, Asmi shares a summary, transcript, or recording of that call with you so you can review what was discussed and what was agreed.
05 - Calls Asmi Will Not Make
Calls Asmi will not make
Asmi is a personal assistant, not a marketing or outreach tool. Regardless of what you ask, Asmi will refuse to place the following types of calls:
- Unsolicited promotional calls - advertising, marketing, or soliciting any product or service to someone who did not request contact
- Debt collection calls - requesting, demanding, or following up on repayment of money owed by anyone
- Emergency services - 911, 112, 999, 100, 101, 108, or any emergency equivalent. If you are in an emergency, call emergency services directly
- Calls outside permitted hours - before 8:00 AM or after 9:00 PM in the recipient's local time zone
- Political solicitation - soliciting votes, donations, or support for any political candidate, party, or cause
- Harassment or repeated unwanted contact - calling anyone who has previously asked not to be contacted
- Legal threats or securities solicitation - verbal cease and desist notices, demand letters, investment solicitation, or any call where Asmi would be acting as an unauthorised agent of a third party
When Asmi declines a request, it will notify you via WhatsApp or iMessage and suggest an alternative where one exists.
06 - Who Sees Your Data
Who sees your data
Your conversations are private. Here is who has access and why:
| Who | Access & reason |
|---|---|
| You | Full access to your conversation history at all times. Request a copy or deletion anytime. |
| Asmi (the AI) | Reads your conversation history to provide context-aware responses and execute tasks on your behalf. |
| Humint Labs, Inc. | Access only for support, safety, and legal compliance purposes. Not used for advertising or sold to third parties. |
| ElevenLabs | Our voice infrastructure provider. Processes and stores call audio on our behalf under a data processing agreement. We have disabled training data use on your recordings. |
| Twilio | Our telephony provider. Routes calls on our behalf. Does not store conversation content. |
We do not sell your data. We do not share your data with advertisers. We do not use your conversations to train AI models without your explicit consent.
07 - Your Rights
Your rights
You have the following rights over your data at any time:
- Access - request a copy of everything Asmi has saved about you
- Deletion - ask Asmi to delete your entire conversation history and profile. Contact us below. Deletion is permanent and cannot be undone
California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete, and the right to non-discrimination for exercising these rights.
To exercise any of these rights, contact us at the address in the Contact section below. We will respond within 30 days.
08 - How Long We Keep It
How long we keep it
We retain your conversation data for as long as your account is active. If you delete your account or request deletion, we remove your data within 30 days. Some anonymized, aggregated data may be retained for product improvement purposes - this cannot be linked back to you.
Call recordings are retained for 90 days by default. Transcripts and the memory Asmi builds from them are retained for the lifetime of your account. You can request deletion of specific recordings or your entire history at any time.
09 - SMS Communications
SMS communications
We may send SMS (text) messages to users based on their interactions with Asmi. These messages are sent only after the user provides consent, either during account registration or through explicit confirmation during an interaction (such as a call).
SMS messages are strictly transactional and informational, including summaries of interactions, confirmations, and responses to user-initiated requests. Message frequency varies based on user activity.
Users may opt out of receiving SMS messages at any time by replying STOP and may request assistance by replying HELP. Message and data rates may apply.
We do not send unsolicited marketing or promotional messages via SMS.
10 - Changes To This Policy
Changes to this policy
We will notify you of any material changes to this policy via WhatsApp/iMessage or email before they take effect. Continued use of Asmi after notification constitutes acceptance of the updated policy. If you do not agree with any changes, you may delete your account at any time.
The version history of this policy is available on request.
11 - Contact
Contact
For any questions about this policy, to exercise your data rights, or to report a concern:
Humint Labs, Inc.
(operating as Asmi AI)
710 Lakeway Drive, Suite 200
Sunnyvale, CA 94085
Incorporated in Delaware
support@asmiai.com